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	<title>RCSG Blog</title>
	<link>http://rcstrategiesgroup.com/blog</link>
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		<title>Five Marketing Musts for Authors</title>
		<description><![CDATA[If there’s one clear message to come out of my two months of research into the state of today’s publishing world and the best way to take my own newly finished memoir to market, it’s this: If you, as an author, actually want your book to succeed, you better embrace your inner-marketer self – because the job of marketing and promotions is falling on you.
]]></description>
		<link>http://rcstrategiesgroup.com/blog/2010/07/06/five-marketing-musts-for-authors/</link>
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		<title>RCSG Shares Social Media Secrets with Professional Roundtable</title>
		<description><![CDATA[RC Strategies Group was recently invited to speak about social media marketing and the dos and don’ts of what is fast becoming the most important online marketing strategy in the world to a group of marketing professionals for architecture and engineering firms at their January SMPS Roundtable.
Here is a presentation we put together for the [...]]]></description>
		<link>http://rcstrategiesgroup.com/blog/2010/01/15/rc-strategies-shares-social-media-secrets-with-professional-roundtable/</link>
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		<title>Six Steps for a Successful Social Media Strategy for 2010</title>
		<description><![CDATA[Social media marketing has become the must-have marketing strategy for 2010 and is― or should be ― at the top of every business’ priority list.
But how do you ensure that your social media marketing efforts make sense for YOUR business, connect you with YOUR target markets, and drive the results YOU need?
Because of the viral [...]]]></description>
		<link>http://rcstrategiesgroup.com/blog/2009/12/14/six-steps-for-a-successful-social-media-strategy-for-2010/</link>
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		<title>Stretch Trade Show Dollars, Measure ROI with Social Media Promotions</title>
		<description><![CDATA[Nothing can replace the face-to-face interaction that trade shows provide. But with budgets tight and attendance down, today’s marketers need to ensure that every dollar spent is driving measurable results that add to their company’s bottom line.
Most marketers understand the importance of booth giveaways; they entice people to the table and reinforce a company’s brand. [...]]]></description>
		<link>http://rcstrategiesgroup.com/blog/2009/11/06/stretch-trade-show-dollars-measure-roi-with-social-media-promotions/</link>
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		<title>3 Social Media Steps to Boost Trade Show Turnout</title>
		<description><![CDATA[Social media is the new all-purpose online marketing tool. But what many companies don’t realize is that it can also be used to boost face-to-face interactions with customers. Hewlett-Packard recently employed Twitter to significantly increase booth traffic at the spring Interop Show in Las Vegas, just one example of how businesses are using social media [...]]]></description>
		<link>http://rcstrategiesgroup.com/blog/2009/10/27/3-social-media-steps-to-boost-trade-show-turnout/</link>
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		<title>5 Reasons Why All Businesses Need Social Media</title>
		<description><![CDATA[Email is out and social media is in. As the Wall Street Journal recently noted, the reign of email is over, while Twitter and Facebook are fast becoming THE platforms for web-based communication. Even Google is trading in email for instant social interactivity.
Social media is the future. And it&#8217;s indispensable to businesses, helping them where [...]]]></description>
		<link>http://rcstrategiesgroup.com/blog/2009/10/20/6-reasons-why-all-businesses-need-social-media/</link>
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		<title>Social Media Promotions Key to College Recruiting</title>
		<description><![CDATA[With education funding and endowments at an all time low, competition among colleges to secure attract students in a cost-effective and successful manner is at an all time high.
So how do you connect with you prospective students and keep them engaged? Think promotion and think social media – the two key tools for successful interaction [...]]]></description>
		<link>http://rcstrategiesgroup.com/blog/2009/10/12/engage-alumni-and-attract-prospective-students-with-digital-promos-customized-for-your-college/</link>
			</item>
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		<title>Put Social Media Marketing to Work for Your Business</title>
		<description><![CDATA[Social media is a hugely powerful – and highly untapped – marketing tool that could propel your company into the digital age! Why? Because it has the ability to reach a greater number of people faster and more organically than any other marketing strategy.
Social media sites are some of the most powerful drivers of online [...]]]></description>
		<link>http://rcstrategiesgroup.com/blog/2009/10/05/put-social-media-marketing-to-work-for-you/</link>
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		<title>Boost Tradeshow Performance with Digital Promotions</title>
		<description><![CDATA[Aeronautics star Lockheed Martin wanted a compelling trade show campaign that would drive booth traffic at its trade show exhibits. The company needed a solution that was easy, inexpensive, portable and required minimal storage space. The answer? Custom-branded music download cards.
Now three years in the running, Lockheed Martin has been using music download cards as [...]]]></description>
		<link>http://rcstrategiesgroup.com/blog/2009/09/28/how-an-easy-portable-hassle-free-digital-promotion-can-amp-up-your-trade-show-presence/</link>
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		<title>Music Download Cards Help Bank Open Thousands of New Checking Accounts</title>
		<description><![CDATA[Zion Bank in Salt Lake City was looking for a way to drastically expand its client base. Their target audience? College students. And what better way to reach technically savvy undergraduates than through a digital promotion offering free music downloads and a chance to win prizes, including an iPod?
To entice students to open up checking [...]]]></description>
		<link>http://rcstrategiesgroup.com/blog/2009/09/28/music-download-promotions-helps-bank-open-thousands-of-new-checking-accounts/</link>
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