Aeronautics star Lockheed Martin wanted a compelling trade show campaign that would drive booth traffic at its trade show exhibits. The company needed a solution that was easy, inexpensive, portable and required minimal storage space. The answer? Custom-branded music download cards.
Now three years in the running, Lockheed Martin has been using music download cards as an incentive to get people to its trade show booths and to build its customer database. 500 card packs take up almost no space, and weight only 6 lbs, making them easy to move from one trade room floor to the next.
Beyond convenience, digital music download cards can also build a database of valuable customer information by creating a custom online registration form that captures the prospect’s name, mailing address and email address, and also features an opt-in to receive product information from the company. It’s simple: To redeem their music downloads, trade show attendees were required to first fill out a short registration form that gave Lockheed all the information needed to build a powerful ongoing marketing tool.
Zion Bank in Salt Lake City was looking for a way to drastically expand its client base. Their target audience? College students. And what better way to reach technically savvy undergraduates than through a digital promotion offering free music downloads and a chance to win prizes, including an iPod?
College recruitment is at an all-time high. So how do colleges gain that competitive edge and catch the eyes of potential students? Do what one Long Island, NY college did, and wow students with custom-branded digital music download cards that will not only leave a positive lasting impression of your institution and academic offerings, but will also help you capture valuable student information for ongoing interactive marketing endeavors.
Levi’s, like many retailers struggling to stay on the cutting edge of promotions, was looking for a way to boost sales of its Levi and Dockers brand pants at dozens of Navy Exchange locations throughout the country. The solution? An attention-grabbing promotion for the digital age: Music download cards good for three free music downloads of choice and an iPod Shuffle instant-win giveaway.
