Zion Bank in Salt Lake City was looking for a way to drastically expand its client base. Their target audience? College students. And what better way to reach technically savvy undergraduates than through a digital promotion offering free music downloads and a chance to win prizes, including an iPod?

To entice students to open up checking accounts with their bank, Zion offered 5-track music download cards as a free incentive for every new account opened. Each student who opened a new account was also entered into a giveaway drawing for a new iPod, generating excitement and buzz between coeds. Within three weeks Zion Bank had opened 25,000 new checking accounts!